Salesnet Names Wallwork & Curry For Advertising

Wallwork & Curry has added marketing chores for Salesnet following a review of undisclosed local agencies.

The shop has fashioned a campaign themed, “Sales management. Online. Overnight.” Dioramas bearing that slogan will grace airports nationwide almost immediately; print efforts will appear after Jan. 1, said Jim Rowean, senior vice president and management supervisor of Boston-based Wallwork & Curry. The buy will include a mix of general business, technology and in-flight magazines, Rowean said.

The effort, budgeted in the low-seven-figures, targets high-level sales executives and seeks to portray Salesnet’s Web-based and wireless solutions as alternatives to traditional hardware and software, Rowean said.