Saks Splits From WestWayne

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The Saks Department Store Group’s fling with WestWayne has ended after just five months.

The Birmingham, Ala.-based holding company has backed away from its flirtation with “unified brand strategy” and now plans to re-emphasize re-gional store branding, sources said.

“[Saks] thought [it] wanted to centralize marketing functions and unify brand approaches,” said an executive at WestWayne in Tampa, Fla.

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