Sagon-Phior Creates Kenwood Print Ads

In its first campaign for Kenwood, Sagon-Phior Group calls on its entertainment background to tout the stereo maker’s ability to turn an ordinary car into a minitheater. The new tagline for the series of national magazine ads is: “Transport yourself.”
The work, which focuses on Kenwood’s audio equipment for cars, is slated to break in auto enthusiast publications in mid-March, expanding into lifestyle magazines in May and June. Subsequent campaigns will promote Kenwood’s home stereo equipment and may include broadcast ads, according to officials at the Sherman Oaks, Calif.-based