As Safeway Departs, Dailey Cuts 20

LOS ANGELES Interpublic Group’s Dailey & Associates this week cut 20 employees, roughly 10 percent of its workforce, according to sources.

Bill May, vice president, print production; Jeff Weakley, senior copywriter; and Jason Wong, associate creative director, were among those shown the door, per sources. None of those staffers could immediately be reached.

Bruce Miller, CEO of the West Hollywood, Calif., agency, declined comment.

Sources said the departures mainly stemmed from the shop’s loss of the $250 million Safeway creative and media business to Omnicom Group’s DDB and PHD [Adweek Online, Aug. 25]. Safeway had been Dailey’s largest account. The work shifted following a review in which Dailey did not participate.

The agency subsequently lost a piece of its regional Ford assignment when San Diego dealers split to form a new association and hired another agency. Even so, staffing on Dailey’s remaining Ford business remains intact, sources said.

A source characterized the layoffs as a cost-cutting measure intended to improve the agency’s bottom line, and a continuation of a process that began when Miller, who had been vice chairman, abruptly replaced Brian Morris, who had been with the agency for 26 years [Adweek Online, Oct. 27].

The cuts might have been deeper if Dailey hadn’t added $100 million in new business from Supervalu Stores in September.