Safeway Adds Fashion Retailer to Holiday Marketing

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NEW YORK–Supermarket giant Safeway will unveil a new marketing strategy for the 2001 holiday season by selling gift cards from some of the nation’s top fashion retailers. The plan begins next week when Nordstrom gift cards will be available at Safeway’s Seattle stores.

Both Safeway and Seattle-based Nordstrom say the alliance is part of their plans to broaden their respective consumer bases.

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