Saatchi’s Hubbell Rises to Steer Big G

NEW YORK Saatchi & Saatchi has promoted group account director Peter Hubbell to worldwide general manager on the agency’s estimated $550 million General Mills account. The title is new but Hubbell’s role is similar to that of former worldwide account director Mike Burns.

Burns left the Publicis Groupe shop on Feb. 11, 2005. Three days later, 17 staffers—all but one of whom worked on General Mills—walked out. Saatchi is suing Burns, alleging that he orchestrated the walkout—a claim that Burns has denied. The lawsuit is still pending in New York state Supreme Court.

Hubbell, 45, joined the New York office of Saatchi in 2003, after Publicis Groupe acquired and closed his former shop—D’Arcy Masius Benton & Bowles—and shifted its General Mills brands and staffers to Saatchi. At D’Arcy, Hubbell was the top account executive on the business.

Saatchi handles the bulk of Big G’s ad duties, for brands such as Wheaties, Cheerios, Pillsbury, Yoplait, Green Giant and Progresso. In his previous role, Hubbell managed Pillsbury as well as meals and snacks brands. He will keep those duties in addition to his new, broader responsibilities, Saatchi said.

“Peter has been an exemplary leader in inspiring the team to deliver better and more insightful solutions,” said Saatchi New York CEO Mary Baglivo, to whom Hubbell reports. “He is an expert in strategic brand innovation and a passionate advocate for marketing ideas that transcend the traditional answers.”