Overall Billings Growth: Edged up 2.5% to $368 million C+.
Clients Lost: None A+.
New Clients: None D-.
Growth from Current Clients: Basically flat B-.
Creativity: Saatchi’s begun to take some risks with Toyota, and they’re paying off. The reel is varied, witty and stylish B+.
Management Savvy: What the agency lacked in new-business prowess, it made up for by helping Saatchi worldwide bring in four Toyota accounts globally B+.
Teacher’s Comments: A lot of Saatchi’s accomplishments are the kind that don’t get broadcast in flashing neon lights.
Overall Grade: B.
Copyright Adweek L.P. (1993)