Saatchi Out of Global LG Pitch

NEW YORK Saatchi & Saatchi is no longer vying to handle global corporate image duties for LG Electronics, the Publicis Groupe agency confirmed.

A Saatchi representative said the shop withdrew from the review because of a conflict. The rep declined to elaborate, but sources pointed to the global Sony Ericsson business. Sony Ericsson and LG compete in the mobile phones arena.

A representative for LG declined to comment.

Saatchi’s exit appears to leave two contenders for the estimated $100 million account: Publicis Groupe’s Publicis and Omnicom Group’s, said sources. Final presentations will take place next week at LG’s headquarters in Seoul, South Korea.

At the same time, two other agencies are pursuing global creative duties on LG’s mobile communications business: Omnicom Group’s DDB and Publicis-backed Bartle Bogle Hegarty, according to sources. Those pitches also will occur next week in Seoul. Billings on the mobile piece also are estimated at $100 million.

Yet another LG pitch, for a global creative assignment in the company’s digital display division, resulted in the hiring of will run that account out of its New York office, with help from outposts in London and Singapore.