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Online Mortgage Broker Concentrates $5 Mil. Effort in 3 Markets
SAN FRANCISCO–Online mortgage broker E-Loan launched its first-ever advertising campaign
last week in Los Angeles, Seattle and San Francisco markets. The effort is being backed by about $5 million in media spending, according to sources.
The campaign, created by Saatchi & Saatchi, San Francisco, includes outdoor, print, TV and interactive executions. The tagline is, “E-Loan. A better way to get a loan.” The work follows a handful of short-lived radio spots that aired recently on select Bay Area stations.
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