Saab Revs Ads to Drive New Models

Swedish auto brand Saab has made a comeback to general media advertising following its spin-off from General Motors earlier this year.
 
Saab is running ads across television, radio, print and online, marking its TV return as part of a new company. (GM sold the brand to the Netherlands-based Spyker Cars in February.)
 
Called “Change Perspective,” the campaign introduces a new tagline: “Move your mind.”

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