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If you’re a gin drinker, someone searching for a cheap wireless plan or happen to be shopping around for an ad agency, odds are you’ve heard of Aviation Gin, Mint Mobile and Maximum Effort—three ventures that occupy the time of Ryan Reynolds. And even if none of these circumstances applies to you, odds are you’ve at least heard of Reynolds himself.
Because of his Deadpool movies, of course—but lately, even more so because of his work as a marketer.
Reynolds
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