Ryan Aids La Quinta-Sirius Promo

DALLAS Ryan Partnership here is providing point-of-sale services in a joint marketing effort by hotel chain La Quinta and Sirius Satellite Radio, the agency said.

The promotion targets business travelers and includes a contest that features “Plug and Play” Sirius Satellite radios and a year’s subscription to the service. Running through April 30, the promotion is backed by ads in national print and on Sirius.

Guests checking into La Quinta hotels offering free high-speed Internet connections will receive a game piece for an instant win contest, directing them to a Web site for online entries. The 300 winners will receive a Sirius Sportster Replay Plug and Play unit, a car adapter and a year subscription. Others will receive a free seven-day online trial of Sirius service, for use while traveling on business.

Ryan Partnership will provide room key jackets, counter cards, lobby displays and in-room materials.

Dallas-based LQ Management owns, operates or franchises more than 600 hotels in 39 states and Canada under the La Quinta Inns, La Quinta Inn & Suites, Baymont Inn & Suites, Woodfield Suites and Budgetel brands.

Founded in 1984, Ryan Partnership has offices in Atlanta, Bentonville, Ark., Chicago, Columbus, Ohio, Dallas, Minneapolis, Toronto and headquarters in Wilton, Conn.