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The Nation-al Rural Telecommunications Coop-erative has selected Kershner & Co., Alexandria, Va., as agency of record for the launch of its Internet project.
Billings are estimated at $1 million, although NRTC communications manager Beth Murphy said that a budget has not been set.
Kershner competed against three undisclosed agencies. “We were impressed by Kershner’s experience dealing with goals and strategies they have fulfilled with clients like ours,” said Murphy.
“We have had a lot of experience creating a consistent national campaign that is dependent on local affiliates–the Special Olympics being one example,” said Karen Robbins, president of Kershner.
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