Rumors Fly as Valentine Boards Continental

HOUSTON – Speculation about a potential review loomed as longtime Southwest Airlines marketing chief Don Valentine last week landed at Continental Airlines as senior vp of marketing. Sources revealed that locally-based Continental, under the aegis of just-exited marketing executive vp John Nelson, had a ‘highly informal’ chat in the last couple of months with at least one outside agency, including Ogilvy & Mather/Houston. Continental’s agency, Wells, Rich, Greene BDDP, New York, couldn’t be reached for comment.
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