Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
NEW YORK The site is undeniably frivolous. Visitors are greeted by a quartet of shimmying elves with cutout photos pasted on their bodies. They are invited to do the same and pass it along to their friends. It is neither a work of fine art nor a technological marvel.
But the OfficeMax “Elf Yourself” campaign, which wrapped up last week, drew more than 110 million visitors, according to OfficeMax’s Web stats. Third-party measurement service Alexa ranked it as a top 1,000 Web site in some 50 countries.