The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
LOS ANGELES A new campaign by independent R&R Partners for Detroit’s MotorCity Casino “takes creative to a sexier, edgier level,” the agency said last week.
Rolling out through the fall in the Detroit, Cleveland and Toledo, Ohio, markets, two 30-second spots and several print and outdoor executions aim to enhance the 5-year-old casino’s image as a “hip, cool destination for hanging out,” said Marla Bauer, account leader at R&R in Las Vegas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in