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Financial Information Web Site Touted as an Unbiased Resource
CHICAGO–Morningstar.com attempts to set itself apart from online competitors that seek cash transactions with a campaign from Rubin Postaer and Associates that positions it as an unbiased source of investment information.
The $20 million effort, tagged, “Your first second opinion,” is the first concerted ad effort from the Chicago-based investment information and advisory service.
Morningstar offers advice only, and handles no trading activity. Premium services are offered to paid subscribers, but the company’s Web site offers much free information.
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