Royal Selects Crosby

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Crosby Marketing has landed the $1-2 million advertising account of Royal Farms.

The Annapolis, Md., agencyoutperformed several shops in a review, including Gilden Integrated and Hottman Edwards Advertising, both located in Baltimore.

Royal Farms, based in Baltimore, operates 110 convenience stores in Delaware, Maryland and Virginia. Crosby will direct a branding effort supported by advertising, in-store promotions and signage, public relations and direct mail.

Tagged “Real fresh, real fast,” a new radio and outdoor campaign will position the stores as destinations for fresh food.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in