Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Men and women often prefer different kinds of pizza, but Round Table Pizza has a menu option to please both sexes.
That’s the theme of the client’s latest campaign from independent Siltanen & Partners.
“Men tend to like the heartier, meatier pizzas and women like the lighter fare with high-end ingredients. We wanted to position it as a pizza that both men and women love,” said agency creative director Rob Siltanen.
The TV spots support the Concord, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in