Roster Chases May’s Broadcast Media Account

The May Department Stores Co. is seeking to consolidate its estimated $100 million-plus broadcast media planning and buying account, currently handled by several agencies, sources said.
The St. Louis-based retailer, which claims to be the second largest department store operator in the U.S., is said to be limiting its shopping list to roster agencies, but some of its smaller vendors are partnering with larger media shops to pitch the business.
The contenders include May Co. lead agency Doner in Southfield, Mich.; The Glennon Co. in St. Louis, which is believed to be partnering with Carat North America; and Los Angeles-based Janik & Associates, said to be teaming up with CIA Medianetwork.
Between them, Janik and Glennon handle buying for most of the 12 department store brands operated by May. It is unclear if a fourth roster shop, Stamford, Conn.-based North Castle Partners, is participating in the review.
Print planning and buying duties will continue to be handled in-house, sources said.
Creative, handled by Doner and an in-house team, also is unaffected, sources said.
Executives at the client did not return calls at press time.
May Co. chains include Lord & Taylor, Foley’s, Filene’s, Hecht’s, Strawbridge’s, Robinsons-May, Famous-Barr, L.S. Ayres, Meier
& Frank, The Jones Store, Kaufmann’s and Salt Lake City-based ZCMI, which May acquired in December. In all, the $14 billion company operates more than 420 stores in 36 states and the District of Columbia.
In the four weeks ending Feb. 26, the first month of fiscal 2000, the May Co. reported net retail sales of just over $913 million, up 7.6 percent from the same period in 1999.
Store-for-store sales (stores open during both years) rose 3.6 percent in February over the comparable period last year, the company said.