Rossignol Readies Ads

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The first campaign from Modernista! for the domestic division of French ski products company Rossignol is set to break in September and employs the tagline, “Lift the bar.”

Seven print executions fashioned by the Boston shop focus on Rossignol skis and boots. The ads employ copy dripping with “hip” attitude, clean art direction and stylized product imagery, all of which are fast becoming tenets of the agency’s style in both print and broadcast.

One ad reads, “Introducing the soft boot from Rossignol.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in