Roomba Vac Shows Holiday Spirit in TV Push

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON If iRobot’s holiday wish comes true, there will be fewer pine needles and more Roomba Robotic Floorvacs under Christmas trees this season.

Brand Content’s new 15-second spot for the Burlington, Mass.-based client shows the Roomba miniature robotic vacuum cleaner sucking up pesky needles amid festive decorations as a jazzy version of “Jingle Bells” plays.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in