Ron Berger On the Spot

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A copywriter whose ad career began in the mailroom of venerated New York agency Carl Ally, Berger went on to co-found Messner, Vetere, Berger, Carey in 1986. Now, with The Boys of 2nd Street Park, the CEO of Euro RSCG MVBMS Partners is also a filmmaker. Berger, 53, and Dan Klores, president of PR shop Dan Klores Communications, made the documentary after reminiscing about the friends they played basketball with as kids in Brighton Beach, Brooklyn.

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