Romann Group Snaps Up InterBiz

The Romann Group has landed creative and media duties for the launch of a new Web site from InterBiz, the e-business division of Computer Associates International. Billings are estimated at $10 million.
The New York agency, through new unit Romann Architecture, will design and create the site. When it launches in September, the division will break a campaign consisting of print ads and cross-promotional deals, said Gary Clayton, vp of marketing at InterBiz, Islandia, N.Y.
InterBiz executives were im-pressed by Romann Group’s work for Optimum Online (“A nice execution across many different spaces,” Clayton said) and its strategic smarts. The other finalist for the business was Agile Industries, here, he said.
InterBiz’s as yet-unnamed site will target C-level executives at bricks-and-mortar companies seeking to establish a presence on the Web, said agency creative director Gad Romann. The site will provide information designed to ease the transition.
“We’re taking a step forward; we’re taking hold of content,” Romann said. “The job of every agency today is to
help a client transform. That’s why this is a juicy assignment.”
The InterBiz search was separate from CA’s $100 million corporate-image account review [Adweek, July 10], which at press time had been narrowed to Young & Rubicam and BBDO, according to sources.
The assignment does not include corporate-image duties for InterBiz, which remain at KZS Advertising, Hauppauge, N.Y. KZS’s most recent ads used the theme, “The mysteries of e-business.” K