Romann Group Snaps Up InterBiz

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The Romann Group has landed creative and media duties for the launch of a new Web site from InterBiz, the e-business division of Computer Associates International. Billings are estimated at $10 million.
The New York agency, through new unit Romann Architecture, will design and create the site. When it launches in September, the division will break a campaign consisting of print ads and cross-promotional deals, said Gary Clayton, vp of marketing at InterBiz, Islandia, N.Y.
InterBiz executives were im-pressed by Romann Group’s work for Optimum Online (“A nice execution across many different spaces,” Clayton said) and its strategic smarts.

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