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CHICAGO Romani Bros. depicts the good works Rotary International has done over its 100-year history in a new campaign for the global network of community volunteers.
A collection of four television spots is intended to modernize the charitable organization’s image and educate consumers about its projects. One spot shows children throwing off crutches and going to school as a voiceover talks about the group’s works in helping the hungry and curbing dropout rates.
Two commercials put a heavy emphasis on Rotary’s commitment to eradicating polio worldwide.
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