Rolling Rock Rolls Ads: New TV Spots From Ammirati Puris Lintas Take Humorous Look at Folk of Latrobe, Pa.

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NEW YORK-Rolling Rock beer returns to the television airwaves next week with its largest pool of spots: eight mainly “mockumentary”-style ads.
The spots play on the quirkiness of Latrobe, Pa., the town in which they were shot, and are tagged: “A unique state of beer.”
The campaign for Labatt USA in Norwalk, Conn.,

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