Roger Williams Zoo Contenders Ready For High-Profile War

Five shops have emerged in the review for the ad account of the Roger Williams Park Zoo in Providence, R.I.
They are Donovan Group in Northborough, Mass.; Ingalls Advertising in Boston; and Duffy & Shanley, RDW Group and Hurley Chandler & Chaffer, all in Providence, said Jack Mulvena, executive director of the Rhode Island Zoological Society.
The account had been handled by LBC Design, once the design arm of now-defunct Leonard/Monahan, also in Providence.
While billings are estimated at $100,000, competition for the account is fierce, according to a representative at one contender. Why? It’s a high-profile assignment with great potential for award-winning work. “It is,” the competitor said grimly, “war.”
–Sarah Jone