Road to Challenger Brands: Artsy Brings Democratization and Data to the Art Market

It's the 'unsexy stuff' that unlocks brands’ potential, says CMO Everette Taylor

Everette Taylor, CMO of Artsy
Artsy CMO talks about marketing challenges and opportunities during the pandemic. Artsy

It’s been a little over a year since Everette Taylor joined online art marketplace Artsy as CMO. A few months into Taylor’s tenure, the world changed in ways most brands could not have prepared for. And yet, for all the sudden challenges brought about by the Covid-19 pandemic, Artsy experienced a year of explosive growth.

@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.