RL Forms Latino Sports-Marketing Group

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LOS ANGELES RL Public Relations + Marketing has launched Sportivo, a Latino sports-marketing group, the agency said.

The group is led by Roxana Lissa, partner and co-founder of Sportivo and CEO of RL PR + Marketing, and partner and managing director Mario Flores, previously a freelance consultant. Sportivo’s name was derived from the word “sports,” as well as the Hispanic word for sports, which is “deportivo,” said Flores.

Sportivo

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