Risque Business

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One of the hotter controversies at Cannes this year was the awarding of the print Grand Prix to an ad deemed juvenile, sophomoric, sexist and crude.

I can’t say I agree that Saatchi & Saatchi’s double entendre-drenched Club 18-30 entry was the best print ad of the year. I certainly chuckled at the visual gags, but I’m more in line with those jury members who dismissed the ad as an easy sex joke, albeit a well-crafted one.

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