Riney Furthers Saturn Evolution

Saturn will continue its efforts to “contemporize” its brand in marketing behind a new sport utility vehicle, the VUE, a company executive said.

Ads supporting the vehicle are due this fall from lead Saturn agency Pub licis & Hal Riney in San Francisco. They will highlight the VUE’s attributes, but also put a fresh face on the Saturn brand overall, said Jill Lajdziak, vice president of Saturn sales, service and marketing.

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