Ridge Preps for Terror in PSAS

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The U.S. Department of Homeland Security and the Ad Council have launched a public service campaign to help Americans prepare for a terrorist attack. The work, by The Martin Agency in Richmond, Va., includes six 30-second PSAs and print ads featuring Homeland Security Secretary Tom Ridge, who tells Americans to take simple steps like “[storing] water and non-perishable foods for at least three days.”

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