RICKY'S THE SELL

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Rickeeeeee!
Now your teenage daughters can swoon over their own phone cards, as SCA Telecard has secured a license to use the image of heartthrob entertainer Ricky Martin.
Dallas-based SCA Telecard is a division of SDA Promotions, a giant marketing communications company and underwriter of prize giveaways. Since 1986, the firm has awarded more than $60 million in prizes in various promotions.
The singer, however, could be the star of one of the company’s largest promotions.
“Using Ricky Martin will make a real impact at the retail level,” said Darryl Bowie, vice
president of SCA Telecard.

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