Richards Wins Hyundai Creative

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LOS ANGELES — Hyundai Motor America has awarded the creative portion of its $160 million national account to The Richards Group, the client said today.

The Dallas shop overcame the incumbent, Bates USA West in Irvine, Calif., as well as finalists Publicis & Hal Riney in San Francisco and Publicis in the West in Seattle.

“It

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