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LOS ANGELES Independent The Richards Group has won creative chores on the $25 million 21st Century Insurance account following a review, according to sources.
The agency search was launched in early March and conducted by consultancy Select Resources International of Santa Monica, Calif.
The company’s last lead agency, Interpublic Group’s Dailey & Associates in West Hollywood, Calif., worked with the client less than a year. Its last campaign re-created movie-accident scenes based on Speed and The French Connection and showed victims of the mayhem calling 21st Century with unbelievable accident reports.
Officials
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