Richards Takes Creative Lead, Bloom Gets TV Work For 7-Eleven

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The Southland Corp.’s 7-Eleven convenience store chain has quietly shifted lead creative agency status on its estimated $25 million advertising account to The Richards Group, Dallas, and doled out television projects to Publicis/Bloom here.
The changes do not affect the client’s media buying at Camelot Communications in Dallas, but they do mark the end of a nine-year relationship with J.

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