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DALLAS A new ad campaign developed by The Richards Group for Greyhound Lines has broken in the Northwest quadrant of the U.S. with a tagline that declares, “New faster service. Stop less. Go more.”
The campaign launched first in a region that extends from Chicago to Seattle, where Greyhound has completed its route restructuring. The realignment of the routes to speed service between major cities is in progress across the nation, according to Greyhound.
Elements of the new campaign include alternative print, urban radio, outdoor and college campus efforts in the Chicago, Milwaukee, Seattle and Portland, Ore.,
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