Richards Exiles J.R. in Dallas Image Update

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DALLAS The Richards Group has developed a new image campaign for the Dallas Convention and Visitors Bureau.

The independent Dallas agency redesigned the client’s logo and created a new tagline, “Dallas—live large. Think big.” Aimed at meeting planners and tourists, the effort also includes a video featuring some of the Dallas area’s best-known citizens, from Southwest Airlines founder Herb Kelleher to broadcast minister and author T.D. Jakes. Riding off into the sunset is J.R. Ewing of Dallas, the TV series that carried the city’s name into living rooms around the world.

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