Richards Creates Podcast for Motel 6

DALLAS Accor North America, operator of Motel 6, Red Roof Inn and other motel chains, has launched its first podcast ad campaign featuring longtime spokesman Tom Bodett.

The Richards Group, Accor’s agency, developed the campaign.

The tongue-in-cheek podcast, titled “Top 6 Reasons to Stay at a Motel During the Holidays,” also appears on Accor’s Web site, www.accor-na.com. Accor is one of the first major hotel companies to reach out to consumers through podcasting, the client said.

“Podcasting is a new way for people to gather information based on their own preferences and timing,” said Eric Studer, vice president of advertising and promotions for Motel 6. “The podcast format allows consumers an expanded focus on topics or personalities that are not covered in traditional media. It allows us an opportunity to communicate with our existing customers and potential customers in a fun, innovative way.”

The spot features Tom Bodett counting down the top six reasons to stay at a motel instead of with your relatives this holiday season. One of the reasons: “You, not grandma’s poor circulation, control the temperature.”

Accor, based in Carrollton, Texas, plans to offer more podcasts in the future covering a range of topics, including tips on traveling with your pet, how to plan a road trip and how to participate in hotel franchising.

Podcasts, also known as audio files, are available on Web sites for downloading to consumers’ iPods or other types of MP3 players.

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