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DALLAS Accor North America, operator of Motel 6, Red Roof Inn and other motel chains, has launched its first podcast ad campaign featuring longtime spokesman Tom Bodett.
The Richards Group, Accor’s agency, developed the campaign.
The tongue-in-cheek podcast, titled “Top 6 Reasons to Stay at a Motel During the Holidays,” also appears on Accor’s Web site, www.accor-na.com. Accor is one of the first major hotel companies to reach out to consumers through podcasting, the client said.
“Podcasting is a new way for people to gather information based on their own preferences and timing,” said Eric Studer, vice president of advertising and promotions for Motel 6.
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