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The Richards Group here was named the first agency of record for Dallas/Fort Worth International Airport after a review process that started in April.
Several area shops returned a request for proposal, with the field narrowed to three finalists, according to an airport representative.
Vince Bove, account supervisor at Richards, said the agency’s first assignment is to assist the client in its efforts to lure additional airline partners. Bove said the airport has worked with different shops on a project basis in the past but has not employed an agency of record.
Richards’ work will utilize various media, including print and direct mail.
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