R/GA’s Reidy Moves to Digitas West

LOS ANGELES R/GA president and chief executive Martin Reidy is leaving the Interpublic Group i-shop after seven years to head up Digitas on the West Coast starting Jan. 1, the companies confirmed today.

As president of Digitas West, a newly created post, Reidy will lead the interactive agency’s growth in the region. Based in the San Francisco office, home to clients like Charles Schwab & Co. and Microsoft, he will report to Rob Willms, president of Digitas’ Boston region.

“We believe Digitas is poised for significant growth in the West Coast region, and we are delighted that Martin will help us lead growth there and across the entire Digitas network,” said David Kenny, chairman and CEO of the Boston-based independent, in a statement. “Martin has proven his ability to provide extremely high-quality creative marketing agency services to leading brands. He is also an exceptional builder and leader of integrated agency teams that produce outstanding results for clients.”

The move will allow Reidy, who is departing R/GA by the end of November, to spend more time with his West Coast-based family, according to a statement issued today by R/GA.

“During the past seven years that Martin has been with R/GA, we have built a great partnership,” said R/GA chairman and chief creative officer Bob Greenberg, who will assume Reidy’s CEO role, in the statement. “His contributions have been a valuable asset to the company, including successfully leading R/GA through the recent difficulties faced by our industry. The company is well positioned for future growth and is stronger now than at any time in the past decade.”

Reidy joined R/GA in 1996 as president–a position that will not be filled after his exit, according to a company representative–and added the CEO title in 1999. Prior to joining R/GA, he was senior vice president at EMI Music and also served as a partner at strategy consulting firm Bain & Co.