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Few advertising personalities are as outspoken and instantly recognizable as R/GA co-founder Bob Greenberg, and now the agency leader's ongoing career is getting another lasting tribute.
Greenberg will be one of three honorees inducted into the New York AMA's Marketing Hall of Fame on April 28. The others being added are former American Express CMO John Hayes and marketing strategy author Al Ries.
"Our 2016 inductees represent an extraordinarily impressive cross-section of influential marketers, all world-renowned for their outstanding contributions to the field," said Joanna Seddon, president of the New York AMA and president of global brand consulting for OgilvyRED.
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