rewarding Work

Ogilvy & Mather’s Chicago office last week handed out its first Raphaelson award, named after the shop’s first executive creative director, Joel Raphaelson.

The award was given to group creative director Mitch Gordon and associate creative director Michael Stoutfor their work on a Sears, Roebuck and Co. TV spot.

“It was because of the risks that [Raphaelson] and a handful of others took 25 years ago that this office exists today,” said Joe Sciarrotta, the agency’s current executive creative director, who conceived the award.

Raphaelson, who worked closely with agency founder David Ogilvy, was in attendance at the agency’s holiday party when the award was given.

The Sears spot that won the award for Gordon and Stout shows a woman saying goodbye to strangers at a launderette. She will no longer see them because she has purchased a washer and dryer at Sears.