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Cosmetics giant Revlon has shifted its media assignment to WPP Group’s MediaCom without a review, per sources. Aegis Group’s Carat was the incumbent.
The client spent just over $100 million in measured media from January through November 2009, per Nielsen.
It was unclear why Revlon made the switch. One source said Carat and the client couldn’t come to terms on a contract renewal. Another source said Revlon took issue with the quality of Carat’s recent work.
About three years ago, Revlon pulled its account from Carat and handed it to Initiative without a review.