Cosmetics giant Revlon has shifted its media assignment to WPP Group’s MediaCom without a review, per sources. Aegis Group’s Carat was the incumbent.
The client spent just over $100 million in measured media from January through November 2009, per Nielsen.
It was unclear why Revlon made the switch. One source said Carat and the client couldn’t come to terms on a contract renewal. Another source said Revlon took issue with the quality of Carat’s recent work.
About three years ago, Revlon pulled its account from Carat and handed it to Initiative without a review. That relationship lasted about a month before Revlon reassigned media chores to Carat. Both Initiative and Revlon said at the time that the reversal came after the parties failed to agree on contract terms.
It could not be immediately determined if Revlon and MediaCom have finalized a contractual agreement.
Executives at the client and agencies involved either declined comment or did not return calls.