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The familiar notes of the James Bond theme play, but the figure in the famous gun-barrel iris is not Bond but “Berry. Halle Berry.” The Revlon spokeswoman stars in two spots that combine foot age from the upcoming Bond film Die Another Day with shots of lipsticks pointing up ward like missiles.
The 15- and 30-second commercials, created by Inter pub lic Group shop Deutsch in New York, break today as part of an estimated $15 million campaign that goes a step beyond a traditional movie tie-in.
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