Reviewing Is A Snap

CNET is in the early stages of an agency review for its Snap online service account, and has contacted several California shops. Billings are undisclosed, but sources estimate the account to be worth $1-2 million.
“The whole process is in the preliminary stages,” said Karen Wood, a CNET representative. “The phone calls we are making are very informal.”
Saatchi & Saatchi, San Francisco, which handles advertising for CNET, has been contacted about Snap and is expected to pursue the business, said sources.
CNET launched Snap, a free online service featuring content from several Web sites, last fall. The service’s structure is similar to other online services such as Yahoo, including chat rooms, news and Web site directories.
CNET first spread the word about Snap by partnering with such companies as MCI, Borders Bookstores and Hilton Hotels, Wood said, but the company now wants to “pursue more branding.”
“We are looking for an agency to help us strengthen the name and image of Snap,” Wood said. “We hope to find a partner that will help us determine the best strategy.”
–Jane Irene Kelly