Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz.
Five years ago, Dove Men+Care launched the brand with a campaign encouraging men to "be comfortable in your own skin," including a minute-long ad that rattled off a long list of expectations that guys are held to while growing up.
Here's a look back at the brand's 2010 Super Bowl ad:
The decision to run another ad in the 2015 Super Bowl stems from research backing up the brand's goal of challenging typical macho stereotypes in advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in