The Return of Roger

The build up of creative talent at Arnold Communications continued last week with the addition of copywriter Roger Baldacci.
The award winner will leave Fallon McElligott in Minneapolis, which he joined just a year ago, to work for Arnold creative director Pete Favat on the massive public education campaign to curb smoking currently underway for the American Legacy Foundation, Baldacci said.
Changing kids’ attitudes toward and behavior with tobacco products will be more rewarding “than pushing Twinkies,” Baldacci said.
Baldacci didn’t push Twinkies while at Fallon, but he contributed to some of the shop’s work for Miller Lite, BMW, Nikon and an upcoming campaign for Macromedia.
Baldacci and art director Scott O’Leary departed Holland Mark Edmund Ingalls after two years for Fallon last March. Baldacci said O’Leary plans to stay in Minneapolis. Baldacci follows another Fallon alum into Arnold. Copywriter Kara Goodrich, who had short stints at Fallon and Mullen before accepting a new post at Arnold a month ago.
Expecting his second child, Baldacci said his desire to return to New England was “both personal and professional.”
Arnold chief creative officer Ron Lawner could not be reached for comment last week. Chairman and chief executive officer Ed Eskandarian described the recent buildup in the creative department as the fruit born of recruitment efforts started many months ago. “They just happen to be happening all at once. … There’s really nothing more to it than that. We need the best creative talent, and we’ll take it whenever it becomes available to us.” K