Re:Think Takes Tetley in New Direction

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BOSTON Tetley Harris Food Group touts tea’s potential as a profit-making enterprise for restaurants in a campaign breaking Oct. 3 in trade publications.

A print ad, via the Re:Think Group in Stamford, Conn., features product shots and drinks made with Tetley tea, such as a glass of iced tea, a mug of hot tea and a “toast-tea toddy.”

“Tea helps keep your profits healthy too!” states the large headline. Further text explains that, in addition to its health benefits, tea is a versatile drink and is the most profitable beverage a restaurant can serve.



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